Time Away From The Microphone

Posted: December 27, 2012 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , | Leave a comment

Ever since I started on the radio some 6+ years ago, I have taken pride in my work as a radio personality. I have never missed a show unless I was on vacation or won tickets to a show in Las Vegas. I have listened to every show I have been involved with on podcast in order to critique my efforts and the efforts of those involved with Vegas Unwrapped in order to grow and make the show the best it can be each week. These steps have provided the opportunity for what I like to call consistency.

Then there comes the “forced” time off. We took the week off from our show in between Christmas and New Years for a break. But I wonder if it really pays to take time off for the reasons I mentioned above. I feel like when we are not on the air, we lose ground to the competition. Part of this feeling is that I get so wrapped in the production of the show by lining up guests and getting things ready that when I don’t have to do this, I feel lost with nothing to do. Truth be told, there is never NOTHING to do since we are always thinking ahead for shows but it gets me out of a normal Wednesday routine.

Bottom line is when you love doing something as much as I love being on the radio, it’s strange not doing it. Once it’s in the blood, you are bitten and hate to miss it for any reason.

Phillips behind the microphone

When I am in the studio or on location doing a live remote it’s like being in a world where nobody can touch me. It’s like being out with the boys at the bowling alley on a Friday night where you can just let loose and enjoy.

The good news is that I have less than week to go when I back on the air. Vegas Unwrapped airs every Wednesday night from
7-9 PM PST. You can go to http://www.vegasunwrapped.net and click on the LISTEN LIVE banner at the top of the Home Page. You can also logon direct to http://www.lvrocks.com to listen and join the chatroom as well.

If you are not by a computer, you can download the application called “TUNEIN” to your phone and take us with you. Connect with us on Facebook at http://www.facebook.com/vegasunwrappedinternetradio. I can also be found on twitter @aaron_phillips_.

May 2013 be a prosperous New Year for you and your family.

Until next time…..

Been A While

Posted: December 5, 2012 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , | Leave a comment

calandarWow how quickly time flies. I didn’t realize that it has been months not just a few weeks since my last post.

It’s amazing that the more things change the more they actually seem to stay the same.  One of the biggest challenges I have is the educational curve of  business owners and understanding the POWER of Internet radio.

For every step forward we seem to take 2 steps backward.  Things that I have found in my meetings with potential advertisers:

(1) Immediate R.O.I. (Return On Investment):  It is generally a policy that all advertising packages have a minimum of 3 months run-time.  Why?  It takes time to “brand” your advertisement to the listening audience on a show.  It takes both parties to help promote the advertising both internally and externally.  We might consider a 2 month package depending upon the business and as for a 1 month package, 9 out of 10 times will not do marketing on such a small timetable because of the short window.  They will lead to an “over promise and under deliver” scenario which is not good for either parties.

(2) How much really is too much?:  We offer an option for businesses to promote their wares during a live interview segment called “SPOTLIGHT ON LOCAL LAS VEGAS BUSINESS” for under $200 (1x).  The interview is recorded on a thumb drive and given to the guest immediately following their interview.  We also video record the segment and distribute it across different Social Media platforms.  This allows the guest to then continue to use these tools to market their business professionally from the tolls we provide.  If a business can’t afford a 1x cost of under $200 for a tool that they continue to use to promote themselves, how are they staying in business?

(3) I am cutting back on advertising:  How is this possible?  I realize that 60% of business comes from referrals.  But 40% is wide open to capture.  Imagine how much more business you could have if you captured only half of that 40%.  Who couldn’t use an extra 20% increase in business?  I know Vegas Unwrapped Productions certainly could!   Why do business owners make cuts in the one area that directly grows their business?  Wouldn’t it make sense to keep marketing your business while EVERYONE else cuts their marketing budget so you can stay ahead your competition?

I know that I am not alone. I had a brief conversation with a terrestrial radio account executive this week who is experiencing the same thing as I am with her potential advertisers.

Be sure to befriend us on Facebook under “VEGAS UNWRAPPED INTERNET RADIO”.

Our website is www.vegasunwrapped.net and to listen to any of our shows on podcast, here is the direct link to past shows of Vegas Unwrapped, http://www.lvrocks.com/details.php?id=204.

If you have an Iphone, Ipad, Android, etc you can download “TUNEIN” on your phone and listen to the show LIVE.  Just search for LV ROCKS once you download the app.  Vegas Unwrapped airs every Wednesday night from 7-9 PM PST.

Until next time….

AP

VEGAS UNWRAPPED_LOGO PR