Been A While

Wow how quickly time flies. I didn’t realize that it has been months not just a few weeks since my last post.

It’s amazing that the more things change the more they actually seem to stay the same.  One of the biggest challenges I have is the educational curve of  business owners and understanding the POWER of Internet radio.

For every step forward we seem to take 2 steps backward.  Things that I have found in my meetings with potential advertisers:

(1) Immediate R.O.I. (Return On Investment):  It is generally a policy that all advertising packages have a minimum of 3 months run-time.  Why?  It takes time to “brand” your advertisement to the listening audience on a show.  It takes both parties to help promote the advertising both internally and externally.  We might consider a 2 month package depending upon the business and as for a 1 month package, 9 out of 10 times will not do marketing on such a small timetable because of the short window.  They will lead to an “over promise and under deliver” scenario which is not good for either parties.

(2) How much really is too much?:  We offer an option for businesses to promote their wares during a live interview segment called “SPOTLIGHT ON LOCAL LAS VEGAS BUSINESS” for under $200 (1x).  The interview is recorded on a thumb drive and given to the guest immediately following their interview.  We also video record the segment and distribute it across different Social Media platforms.  This allows the guest to then continue to use these tools to market their business professionally from the tolls we provide.  If a business can’t afford a 1x cost of under $200 for a tool that they continue to use to promote themselves, how are they staying in business?

(3) I am cutting back on advertising:  How is this possible?  I realize that 60% of business comes from referrals.  But 40% is wide open to capture.  Imagine how much more business you could have if you captured only half of that 40%.  Who couldn’t use an extra 20% increase in business?  I know Vegas Unwrapped Productions certainly could!   Why do business owners make cuts in the one area that directly grows their business?  Wouldn’t it make sense to keep marketing your business while EVERYONE else cuts their marketing budget so you can stay ahead your competition?

I know that I am not alone. I had a brief conversation with a terrestrial radio account executive this week who is experiencing the same thing as I am with her potential advertisers.

Be sure to befriend us on Facebook under “VEGAS UNWRAPPED INTERNET RADIO”.

Our website is www.vegasunwrapped.net and to listen to any of our shows on podcast, here is the direct link to past shows of Vegas Unwrapped, http://www.lvrocks.com/details.php?id=204.

If you have an Iphone, Ipad, Android, etc you can download “TUNEIN” on your phone and listen to the show LIVE.  Just search for LV ROCKS once you download the app.  Vegas Unwrapped airs every Wednesday night from 7-9 PM PST.

Until next time….

AP

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