Random Thoughts At The Moment

Posted: December 18, 2013 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

So here we are at the end of yet another year. As of this writing, there are only a mere 13 days left.

What better way to end it all with just some random thoughts from this year:

I am writing a book about my nearly 5 years on the Internet. I will be covering my experiences as well as what being a host has done for me personally in my mid-life years. Not sure of the title but it may mirror the title of this blog.

The NFR leaving Las Vegas after 2014 to Orlando: Are you kidding me?! I am sure the adults who follow the NFR will get tired of Disney World every year. Then they will want to come back to Las Vegas.

Brittany Spears performing in Las Vegas: Is she good for Vegas? Has she turned a new page in her life and left the bad girl image behind? How will she be received in Las Vegas? Only time will tell as to how the chapter will be written.

High Profile Court Cases: Zimmerman/Martin, Jody Arias, Aaron Hernandez, etc. Why is our society so hell-bent on wanting to view these things? Does it make us feel better about ourselves when we see others in trouble? Your comments are always welcome.

Reality TV Shows: I have to admit that I do watch some namely SURVIVOR, PAWN STARS, GHOST HUNTERS AND GHOST ADVENTURES just to name a few. But….who can explain HONEY BOO BOO, TODDLERS AND TIARAS, HOUSEWIVES OF (INSERT ANY CITY NAME), DUCK DYNASTY, SWAMP PEOPLE, and so much more. I guess Hollywood really has run out of ideas.

Some Celebrity Deaths This Year: Paul Walker, James Gandolfini, Cory Monteith, Jean Stapleton, Bonnie Franklin, Slim Whitman, Jonathan Winters, Nelson Mandela, Roger Ebert, George Jones, Dennis Farina and so many more. If you look at the entire list of those famous people who passed this year, you may be shocked at the number of them who took their own lives. Were things REALLY THAT BAD for them? I can’t imagine. Yet our military and everyday heroes, die every day, don’t get that kind of recognition.

Some of Vegas Unwrapped Internet Radio Highlights: Moved to Vegas AllNet Radio in April of this year. Great staff, great facility, great engineer in Mike “Bobcat” Fox, red carpet events, hosting beauty pageants and they actually want us to return next year, a new management company to take us to the next level in 2014, a 3rd hour every week starting January 2014, helping non-profit organizations get their message out to the world, and entire show dedicated to bullying awareness, remote shows on location, Ricky Cash being able to host the show when I was in the hospital, THE POOLE PARTY: A SOIREE OF MADNESS hit the airwaves, and so much more. Here is a link to our show page so you can listen to any show you want to and get caught up on our “info-tainment”: http://www.vegasallnetradio.com/Shows/Vegas-Unwrapped.html

Some of the Guests This Year on Vegas Unwrapped: Amy C Hanley, Wendy Mazaros, Bella Capo, Tomirae Brown, Cheryl Prater, Nicci Lease, MMA Fighter Rodrigo Botti, Brian “Red Skelton” Hoffman, Las Vegas Wrangler Coach Mike Madill, Author Denise Michaels, Info-Mercials, Alyson Sinai, Mary Jo Buttafuoco, Catherine “REDNECK WEDDINGS TV” Natale and Peter “LATE BLOOMERS” Papageorgiou and so much more.

Well that about wraps things up for 2013. I guess resolutions may be in order but I made a resolution not to make any more resolutions!

As Cash & I say at the end of every show: “BE KIND TO EACH OTHER. WHY? BECAUSE WE ARE ALL WE GOT!”

Have a Happy Holiday and Prosperous 2014. See you on the other side.

Until next time……..

WHAT’S GOING ON

Posted: June 28, 2013 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

p & c

Once again time flies by and it is has been 3 months since my last posting. If nothing else, I should be doing this weekly at least sharing the news as to who the guests are for that week’s show.

Nonetheless, here is a recap of all that has gone on since April 1st when we moved to our new station:

BANNER OF INFORMATION

BANNER OF INFORMATION

VEGAS UNWRAPPED can be heard every Thursday night from 7-9PM PST on wwwvegasallnetradio.com.
VEGAS UNWRAPPED can be heard on the first Thursday of every month from 9-10 PM PST on http://www.klav1230am.com.

brian hoffman
Our archives/podcasts can now be heard on our show page on http://www.vegasallnetradio.com. http://www.aircheck.us and within a week on http://www.thecityfm.com. We are grateful that more stations want to hear our show.

We also produce the newly launched show POOLE PARTY: A SOIREE OF MADNESS which airs on Tuesday nights from 7-8PM PST as well as THE WARZONE, also on Tuesday nights from 8-9 PM PST. Both shows air on http://www.vegasallnetradio.com.

We have taken on representing talent. We are pleased to represent PAIGE POOLE: THE TRUE ELVIS TRIBUTE ARTIST. You can Google “PAIGE POOLE” and much of his work can be seen there. If you are in need of his services, you can contact me at vegasunwrapped@gmail.com.

My radio partner Ricky Cash & I co-hosted a the MISS NEVADA UNITED STATES BEAUTY PAGEANT on May 26th on the Internet. I think it was he first time a beauty pageant was simulcast on YouTube. You can check it out on our YouTube channel, VEGAS UNWRAPPED.

beauty & the queens 2

Two weeks later we were the emcees, on stage, for the MRS. NEVADA PAGEANT. We had a blast at these pageants and we have been offered the opportunity to do it again next year for both pageants.. As of this writing Cash & I will be hosting a model search show being put on by the MISS NEVADA UNITED STATES organization. It is a fundraiser for the organization and we are only too happy to help.

pageant

We recently signed on with a Marketing/PR firm called GYS ENTERTAINMENT, LLC to help market and promote Vegas Unwrapped Productions, Aaron Phillips & Ricky Cash.

Along with my Vegas Unwrapped responsibilities I have also been expanding my radio schedule as I continue to be contacted to co-host other shows.

Wednesday mornings I can be found on THE CHI-TO-BE RADIO EXPERIENCE from 9-9:30 AM with host Stacey Hall. This show can be found on http://www.talkshoe.com.

Friday mornings, I record a podcast called THE FRANCHISE RADIO NETWORK which can be found on http://www.thecityfm.com

Lastly, I co-host “SUNDAY CHAT” from 3-4PM PST, on Sundays of course, in the beautiful Greenspun Communications Building. The show can be heard LIVE at http://www.rebcast.com or on archive at http://www.aircheck.us.

Wow, I just got tired looking at that schedule.

One thing we have worked very at is “grass-roots” promotions. This year has been the year of public appearances. For instance, I hosted a poker tournament fundraiser for a non-profit organization at The Green Valley Ranch Casino here in Las Vegas. (I did get to meet Randy Couture!) phillips & couture

This has been a major step in having our LOCAL listenership grow by way of Internet Radio.

You can find us on Facebook at http://www.facebook.com/vegasunwrappedinternetradio. Please go and LIKE our page as we march towards 1000 LIKES.

Find me on Twitter at @aaron_phillips_

July 4th is just one week away as I write this. Be safe and enjoy the holiday for what it represents.

Until next time……

Changes, They Are Afoot….

Posted: March 17, 2013 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , , | 2 Comments

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BANNER OF INFORMATION

BANNER OF INFORMATION

March 13th marked the 4 year anniversary of Vegas Unwrapped’s debut on the internet airwaves. We started off doing a 1-hour show each week talking about the things in Las Vegas that make people say, “I didn’t know that”. The response was great as we expanded the show to 2 hours only 3 short months later. It gave us more time to delve into interviews, have more guests on the show, do more scheduled routines and better yet more time to be spontaneous throughout the 2 hours.

During that time is when the production side of Vegas Unwrapped was born thanks to the incomparable Tony Martini. We launched an interview format show with him detailing his 50+ years in production and entertainment. Vegas Unwrapped Productions was now in the business of helping people do what we do, have their own radio show and format with Ricky Cash & I helping as Executive Producers. As a side note if you ware interested in having your own radio show please send an email to vegasunwrappedrcash@gmail.com for more information on how to make that happen.

We also realized at that time that our business goals were not going to be met at the station we were on. So we researched for another internet station and found one. So in October of our first year, we moved to our second station. They introduced us to the world of internet television. Of course we were still a radio show but now people were able to see “behind the wizard’s curtain” by watching and listening to us at the same time. We thought this was going to propel us to new heights. it did to some degree but didn’t in others. After a short time at that station we realized we were an anomaly to the format that the station had established. Our brand of talk radio was not a part of their growth. So it was time again to look for another home.

Station #3 was supposed to be the station that would give us as much control of our business as if we owned our own station. They were brand new. We thought that the timing was perfect to enter into a working relationship with them. But quickly realized that we were not in as much control as we had hoped to have and it stymied our business so bad we could not secure any new shows or advertising. Once again we knew that was not our home of the future.

What goes around comes around. You never burn bridges or do things the improper way when it comes to relationships. We found us returning to the station that we started with 4 years ago. It has been almost a year since we returned to them. We do have full autonomy to run our business within theirs. But we have out grown them already. There are many factors why that is. At some point I may share them in away for others to look for when it comes to finding a station, but let’s just say when you physically move your station into a “smaller” space rather than a larger in order to facilitate your own growth in business it makes you wonder.

So……..my business partners and I have decided to make yet another move to a new internet station but this one has the backing of a terrestrial station of 66 years of being on the Las Vegas airwaves as well as the national backing of a local radio group that owns about 8 other stations including 2 very prominent national sports affiliates.

THE PARTNERS OF PHILLIPS, CASH & MILLER THE PARTNERS OF PHILLIPS, CASH & MILLER

The point to this post is simply this: EXPECT AND ANTICIPATE CHANGE. IT IS THE ONLY CONSTANT THING THAT CAN BE EXPERIENCED DAY IN AND DAY OUT. Accept it, prepare for it and work with it. If you fight change you will get left behind.

Until next time…..
AP

Time Sure Flies When…..

Posted: March 4, 2013 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , , , , , , , , | 2 Comments

I can’t believe how much time goes by between my posts.

This lag between writings is not good for my followers. But hey, I’m trying.

Let me catch you up to date on a few things. First of all we had one of our best shows last week when Amy C. Hanley & Cheryl Prater were the in studio guests. If you missed the show LIVE please go to http://www.vegasunwrapped.net and click on the “podcast” link and you will be re-directed to the podcast page so you can catch up. We are planning on doing a special show in the coming weeks with Amy and her Mom, Wenday Mazaros who is better known as the “Vegas Rag Doll”. That should be a great followup show to what Cash & I did a few years back with a bunch of the “goodfellas”.

I started co-hosting with a veteran radio guy, Tony Lynn on Sundays from 3-4 PM PST, on a new talk show called “SUNDAY CHAT WITH TONY & AARON”. We broadcast from the beautiful Greenspun Communications Building on the campus of UNLV. It is more of a topical show based on the news of the week. I use this show as another avenue for exposure for Vegas Unwrapped. I can plug the show as well as any guests we have coming up. Besides, who knows where it may lead to.

SUNDAY CHAT also has the distinction of being the first show of any kind that I have been involved with over the last 6 years where I had to miss a show due to illness. It killed me to have to miss it but I was just so sick I had no choice. Then in the middle of all of that, I was packing to move to a new home on March 2nd. I am downsizing which is alot like having a size 13 foot squeeeeeezzzeed into a size 7 shoe. And I threw stuff out in the garbage too. I went from a 2500sf home to a 1550sf townhouse.

Vegas Unwrapped is coming up on its 4 year anniversary on March 13th. Talk about time flying by!! It all started when Ricky Cash asked me about doing a show together based on sports. I had just completed a year on The Sports Zoo and wanted to do something different. Ricky & I were in the timeshare industry together for a number of years so he countered with the idea about a show about Las Vegas using all the knowledge we have about the things in Vegas that make it unique but do not necessarily include The Strip. The Strip gets enough press! I won’t share too many of the things we have “unwrapped” over the years as we will share many of them on the 13th as we celebrate, but it is mind-boggling what we have done in the 4 years.

But we couldn’t have done it without our followers both on Facebook and of course our listeners each and every Wednesday night. Some exciting things are on the horizon for Vegas Unwrapped as we continue to “unwrap” the best that Vegas has to offer.

Hopefully, I won’t take as long for my next posting. Please become a fan of our Facebook Fan page at http://www.facebook.com/vegasunwrappedinternetradio so you can stay on top of all the news as it becomes public. Be sure to also visit our website at http://www.vegasunwrapped.net for a behind the scenes look at the people we have met and places we have been to.

It’s baseball season again which usually means only 1 thing: HOPE SPRINGS ETERNAL!

Until next time…..

Time Away From The Microphone

Posted: December 27, 2012 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , | Leave a comment

Ever since I started on the radio some 6+ years ago, I have taken pride in my work as a radio personality. I have never missed a show unless I was on vacation or won tickets to a show in Las Vegas. I have listened to every show I have been involved with on podcast in order to critique my efforts and the efforts of those involved with Vegas Unwrapped in order to grow and make the show the best it can be each week. These steps have provided the opportunity for what I like to call consistency.

Then there comes the “forced” time off. We took the week off from our show in between Christmas and New Years for a break. But I wonder if it really pays to take time off for the reasons I mentioned above. I feel like when we are not on the air, we lose ground to the competition. Part of this feeling is that I get so wrapped in the production of the show by lining up guests and getting things ready that when I don’t have to do this, I feel lost with nothing to do. Truth be told, there is never NOTHING to do since we are always thinking ahead for shows but it gets me out of a normal Wednesday routine.

Bottom line is when you love doing something as much as I love being on the radio, it’s strange not doing it. Once it’s in the blood, you are bitten and hate to miss it for any reason.

Phillips behind the microphone

When I am in the studio or on location doing a live remote it’s like being in a world where nobody can touch me. It’s like being out with the boys at the bowling alley on a Friday night where you can just let loose and enjoy.

The good news is that I have less than week to go when I back on the air. Vegas Unwrapped airs every Wednesday night from
7-9 PM PST. You can go to http://www.vegasunwrapped.net and click on the LISTEN LIVE banner at the top of the Home Page. You can also logon direct to http://www.lvrocks.com to listen and join the chatroom as well.

If you are not by a computer, you can download the application called “TUNEIN” to your phone and take us with you. Connect with us on Facebook at http://www.facebook.com/vegasunwrappedinternetradio. I can also be found on twitter @aaron_phillips_.

May 2013 be a prosperous New Year for you and your family.

Until next time…..

Been A While

Posted: December 5, 2012 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , | Leave a comment

calandarWow how quickly time flies. I didn’t realize that it has been months not just a few weeks since my last post.

It’s amazing that the more things change the more they actually seem to stay the same.  One of the biggest challenges I have is the educational curve of  business owners and understanding the POWER of Internet radio.

For every step forward we seem to take 2 steps backward.  Things that I have found in my meetings with potential advertisers:

(1) Immediate R.O.I. (Return On Investment):  It is generally a policy that all advertising packages have a minimum of 3 months run-time.  Why?  It takes time to “brand” your advertisement to the listening audience on a show.  It takes both parties to help promote the advertising both internally and externally.  We might consider a 2 month package depending upon the business and as for a 1 month package, 9 out of 10 times will not do marketing on such a small timetable because of the short window.  They will lead to an “over promise and under deliver” scenario which is not good for either parties.

(2) How much really is too much?:  We offer an option for businesses to promote their wares during a live interview segment called “SPOTLIGHT ON LOCAL LAS VEGAS BUSINESS” for under $200 (1x).  The interview is recorded on a thumb drive and given to the guest immediately following their interview.  We also video record the segment and distribute it across different Social Media platforms.  This allows the guest to then continue to use these tools to market their business professionally from the tolls we provide.  If a business can’t afford a 1x cost of under $200 for a tool that they continue to use to promote themselves, how are they staying in business?

(3) I am cutting back on advertising:  How is this possible?  I realize that 60% of business comes from referrals.  But 40% is wide open to capture.  Imagine how much more business you could have if you captured only half of that 40%.  Who couldn’t use an extra 20% increase in business?  I know Vegas Unwrapped Productions certainly could!   Why do business owners make cuts in the one area that directly grows their business?  Wouldn’t it make sense to keep marketing your business while EVERYONE else cuts their marketing budget so you can stay ahead your competition?

I know that I am not alone. I had a brief conversation with a terrestrial radio account executive this week who is experiencing the same thing as I am with her potential advertisers.

Be sure to befriend us on Facebook under “VEGAS UNWRAPPED INTERNET RADIO”.

Our website is www.vegasunwrapped.net and to listen to any of our shows on podcast, here is the direct link to past shows of Vegas Unwrapped, http://www.lvrocks.com/details.php?id=204.

If you have an Iphone, Ipad, Android, etc you can download “TUNEIN” on your phone and listen to the show LIVE.  Just search for LV ROCKS once you download the app.  Vegas Unwrapped airs every Wednesday night from 7-9 PM PST.

Until next time….

AP

VEGAS UNWRAPPED_LOGO PR

Public Exposure

Posted: August 21, 2012 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , , , , , | Leave a comment

One thing I love doing as much as being on the radio itself, is being out in public representing myself and/or my show.

Vegas Unwrapped has given me an opportunity to meet people and do things that I probably would have never had a chance to come across in my normal life.

The most recent experience was participating in a bowling fundraiser with an organization that was raising money to help a local elementary school with 600 students that is not in the best economic neighborhood in Las Vegas.

Bowling?  I had not picked up a bowling ball in 3 years when my wife & I were invited to celebrate the bar mitzvah of a son of family friends.  I also hadn’t bowled competitively in 20 years.  AND IT SHOWED!!  😦

I wasn’t out there competitively. I was there for the fun of it.  I had an opportunity to meet some new people and expose Aaron Phillips & Vegas Unwrapped to the public. It’s all part of marketing.  I also got to share this experience with my wife.  Usually when I make public appearances, she is in the background.

Back in April of this year, my on-air partner Ricky Cash & I, hosted the Relay for Life event supporting cancer.  What a  thrill that was.  Especially since cancer is near and dear to both of us and to so many, it was an honor to be a part of that event.  The biggest honor that night was calling off the nearly 200 names during the candle light ceremony.  It was a tear-jerker for sure.

There have been other opportunities such as setting uo “meet & greet” networking socials, coordinating business networking expos, working as public address announcers for the Sin City Roller Girls and meeting some of the Vegas Sin Football players from the Lingerie Foootball League.

The great thing about public appearances is the people you meet.  If you are important they want to hear you.  I want to do professional voice-over work and I am hoping all of this exposure will aid me in obtaining that goal.

Until next time…..

Hook, Line and Sinker

Posted: August 5, 2012 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , , , , | Leave a comment

One of the ongoing tasks of doing a show is…actually putting the show together!  I suppose that is quite obvious.

The first step is figuring out what is going to work well within the basis of the show format and what is interesting to your audience.  Once that is laid out on the production sheet, which is the roadmap for each show that goes on the air, the trick is keeping the audience with you when you transition from one segment to the next.

This is called, “the hook”.   

You see the radio host(s) are like the fishermen who go out and catch fish.  They check their equipment and bait and make sure they have the best of everything.  A radio host is not that different.  They check their equipment which can include everything from the engineer, topics, data, voice, mood, studio etc….they all need to be in working order.  A fisherman can have a good day or a bad day depending upon how the fish are biting.

A radio audience is not that different.  How is the audience “biting” that day.  You have to consider what the news of the day is. What time your show goes on as to the relevancy of your topic and your audience.  They too can run hot or cold.

The “bait” is the actual topics being discussed on the show, THEN a big key is not to lose your audience during a commercial break.  That is the “hook”.  What the host says going into a commercial break is literally called the hook so they stay tuned after the break.  This takes real talent when you have to say something about the next segment but not really say much…..The hook is the key to consistent live listener numbers and podcasts.

The “catch” is your audience.  If they take the bait of a quality show then the hooks used throughout the show will become easier and easier to master.  The audience will hang on every word waiting for each segment to come whether it is a guest interview, news or a comedy routine, they will be listening.

How can you tell if things are going well?  Monitor your show numbers.  How many live listeners do you have?  How many downloads or podcasts each week or each month is your show getting?  If the numbers are not where you want them to be, don’t be afraid to change the “bait”.

Until next time….

 

Vacation? What Vacation?

Posted: July 19, 2012 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Hell-o dear readers.  I am typing this from the table of a condo sitting on the 6th green at The Nautical Estates Golf Course in Lake Havasu City, Arizona on vacation.  This is the first vacation in over 2 years , on purpose, out of Las Vegas.

Lake Havasu City, Arizona. London Bridge Beach

Last year was the summer of sending my daughters off to college for their freshman year, so any personal vacation time was not going to happen.

Now-a-days, what is a vacation?  I remember the “good old days” BEFORE laptops, Ipads, cell phones and any other electronic device that is really a umbillical chord, we went away and NOBODY would dare to try to contact you (unless an emergency).  You always left that information with just one person who you trusted would not share that with anybody.

Whether it was to Florida or the Catskills or to the Jersey Shore (for real swimming fun not the tv show garbage), you were in true isolation.

There was no Facebook, Twitter, Pintrest, or whatever site is the hottest craze, to keep everybody informed about what you are doing on vacation.  It was also easier to put work aside when on vacation.  Work was less demanding whether you owned your own business or worked for someone else.  Stress & pressure were not part of the vocabulary like it is today.

But off to vacation we went this week with our cell phones and laptops.  Mine is on the kitchen table to use and my wife’s is on the coffee table.  It’s like an addiction.  We can’t be without some connection to the outside electronic world.

Sure, I use mine for Facebook and emails, but I also listened in to Vegas Unwrapped Internet Radio and A House Party Tonight with Don Hill on my laptop.  I have been on the radio for 6 years.  I started off on a local AM terrestrial station before moving to the local AM Fox Sports affiliate in Las Vegas.  Shortly after that, Vegas Unwrapped was born on Internet Radio.

I had NEVER missed doing a LIVE show in 6 years, until last night, July 18th, 2012.  In the past when I would go on vacation, Ricky Cash my on-air partner, would take vacation at the same time and have a past show “REPLAYED”.

Last night was very strange knowing there was a LIVE show about to happen BUT I wasn’t going to be there.  I did log in to listen to the show, participated in the chatroom and even Skyped in for a short time, but it’s not the same.  I felt like a fish out of water.

Then it came to me like a wave breaking over me in the water!

It’s the passion and drive that I have for Vegas Unwrapped that is part of who I am.  It is hard to turn the other cheek from something you love.  My time on the radio is like my “guys” night out at the bowling alley or playing softball or just going to get a beer.  I also love the business end of what we do under the production umbrella and help others be on the radio that is just as satisfying.  I even made contact with some potential advertisers and show hosts while on vacation.

It’s the fear of loss or the risk of missing something good that keeps us all connected electronically.  We don’t want anything to pass us by.

By the way, after 3 years of working with Ricky and “teaching” him as much as I could, he did a great job hosting both of our Wednesday night shows.  Here are the links. Listen for yourself: http://www.lvrocks.com/details.php?id=204 & http://www.lvrocks.com/details.php?id=206

I will always take a vacation when I can but the term vacation has been re-defined in many ways due to the electronic age.

Truth be told, I wouldn’t change a thing.

Until next time…….

Host Your Own Show

Posted: July 12, 2012 | Author: | Filed under: EXPERIENCE | Tags: , , , , , , , , , , , , , | Leave a comment

Did you know that you can be on the radio and do what I do?

My partner Ricky Cash and I have a system that helps you get on the air and host your own show as part of our family of shows.  But there are a few things to be considered:

  • What are you passionate about?
  • Are you committed?
  • Are you a detail oriented?
  • Do you possess skills?
  • Are you afraid of asking for the sale?

I want to focus on that last bullet point.  “ARE YOU AFRAID TO ASK FOR THE MONEY?”

On order to get on to the radio, one needs funding.  “Brokered Airtime” is a phrase that is becoming more and more common where radio stations will bring on board personalities to their station BUT they have to bring their own sponsors/advertisers who are willing to pay for the airtime.

This is a cheaper way for stations to bring talent on the air, rather than hiring them on the payroll to host a show which means more cost.

The nice thing as a brokered show, is that the host owns it.  Meaning there is a lot more flexibility as to content that will be aired.  Should the host decide to leave the station, they can take the show with them since they would own the rights to it and not the station.

But the problem here is two-fold:  (1) many hosts to be are uncomfortable going out and talking to potential sponsors to help them get on the air and (2) advertisers find it hard to support an unknown commodity.

When Cash & I meet with a potential hosts, the first thing we suggest to do is to grab a piece of paper and label the top with two headings: WARM & COLD.   The WARM list really is the key to getting started on the air.  These businesses that are familiar with you already.  Maybe it is your favorite restaurant that you go to a few times a week?  Maybe it is the nail salon? Dry cleaners? Auto body shop? etc….

You have an established relationship that should make it easier to get over the hump of being afraid to ask for their support.

The COLD list is the market to be explored AFTER a host has been on the air for a while and can being them results.

If a host doesn’t believe they can bring in the advertising dollars they need, how can they expect an advertiser to support them.  It may take more NO’s to get to the YES you need to get on the radio.  It becomes smooth sailing once you break through the first time.

Until next time…..

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