THE FINAL FRONTIER OF FREE SPEECH

Posted: November 5, 2015 | Author: | Filed under: RANDOM THOUGHTS | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

I’m back.  It’s been way too long and I have to start being more consistent with my writings.

Usually I have to be inspired by something to write about.  There have been a lot of inspirations lately but then they are fleeting before I know it and I never write about it.

But today I am back:  A lot has gone on but I will focus on the most important one.  May 1st, 2015, I became and Internet Radio Station owner.  Myself and my two radio partners from my show, Vegas Unwrapped, joined forces and purchased VEGAS ALL NET RADIO.

SQ VANR logo 2 2013-11

One of the most amazing things is that we purchased the station from a rather big radio company that owns stations all over the South Western US.  It has always been a dream of mine.  When Vegas Unwrapped started nearly 7 years ago, I told Ricky Cash that there has to be end to justify the means when it comes to hosting our own show.  I wanted to be in control of every facet of our business and not rely on the procedures and rules of the station we aired on.

Then we met a guy by the name of John P.G. Stiles (JPeg) over a year ago when we Ricky & I were guests on another radio show.  John handled the video taping of the show we guested on.  We asked him to film a Vegas Unwrapped episode and see what that did for our show.  You can check out all the videos at www.youtbe.com/unwrapped2010 if you want a peak behind the wizard’s curtain.  You can also see the videos of many of our different shows by going to https://www.youtube.com/channel/UCniowhQoXCe3OwWPcFDBGjw/featured?view_as=subscriber 

John saw our vision about owning our own station and our desire to give back to the communities that our listeners are in.

Everything came together on May 1st.  There were 23 shows on the roster at that time and I am please to report that as of this writing we have 51 shows on the air.  Simply click on the station logo above and it will take you to our station website and then click on the “Programs” tab to see the lineup.

We offer a little bit of everything, Sports, Entertainment, Education, Veteran Programming, Health, Life Coaching, Holistic Modalities, Music and so much more.

We will be adding LIVE Streaming within a couple of months and eventually Internet Television.

I am proud of what we have accomplished but we have a long way to go.  If you ever thought of hosting your own radio show, we can train you to do that.  If you would like to advertise on our station I have programs that average around $5/spot.  That is a price that is very hard to find elsewhere.  BY 2017 research is trending that advertising dollars on Internet radio will surpass the revenues of television advertising dollars.  http://rss.securenetsystems.net/index.cfm?page=Growth_Charts

Internet radio is here to stay and will continue to grown to levels that I don’t think others have even thought about.

Don’t be left behind standing on the platform as the train passes you by.

That's me!

Until next time……

AP

Value of Internet Radio Part 3: Financial

Posted: July 2, 2012 | Author: | Filed under: BENEFITS | Tags: , , , , , , , , , , , , , , , , , , , | Leave a comment

I remember when I was a co-host on the local Fox Sports radio affiliate here in Las Vegas, I thought it was going to great. Don’t get me wrong, it was, but boy was it expensive.  The show I co-hosted aired from 6-7AM PST on Saturday mornings.  The time change for our East Coast listeners went over well but those are early hours even for a “24-hour” town like Las Vegas. Especially when trying to obtain advertisers for our show.

I remember thinking, what bar or restaurant was going to buy advertising for that time slot.  I unfortunately nailed that one.  For many businesses, the cost of the airtime didn’t warrant the expense for these establishments.   The airtime cost could have bought a decent used car for a college student!

The overhead for a traditional terrestrial radio station is quite high.  But not for an internet station.  Theoretically, anyone can do an “internet” radio show with just a computer and some sort of internet connection.  For what I paid for that Saturday airtime, I could offer a business almost 6 MONTHS of marketing and advertising  for their business.  The overhead is substantially less on the internet.

How much one chooses to spend on the internet depends upon the quality they want to project to their listeners.  I prefer to be in a studio with an engineer so I can concentrate on the material for my show.  I also want the sound of the show to be authentic, you know, like we are in a REAL studio.

There are very inexpensive methods of Internet radio broadcasting that are available, but to me they sound like glorified tele-conferences AND you have to engineer your own show.

With the lower cost of being on the internet, I can pass those savings on to potential advertisers and be extremely competitive in pricing.  I can also deliver a much wider audience due to the internet for local pricing.  To me, that’s the best of both worlds.

Until next time…..