New Trends in Internet Radio
Posted: January 13, 2016 Filed under: RANDOM THOUGHTS, Uncategorized Leave a commentWhen I reflect back on where Internet Radio started and is going, I am amazed about how much has been done in such a short period of time.
Vegas All Net Radio, http://www.vegasallnetradio.com, started in Las Vegas approximately 15 years ago (give or take a year or three).
How long has the Internet itself been around? Forty years, maybe! And yet Internet radio is probably the fastest growing media outlet that there is coupled with the video component that is YouTube, Periscope, Facebook and I am sure there are many others that exist that I am not aware of.
Podcasts have been added to the vernacular of our vocabulary. Convenience of listening to your favorite radio shows on the Internet is now a new way to listen. Listening to LIVE radio may not be as critical as it once was because of this “podcast” feature.
VALUE has been added to Internet radio for these reasons and many others, which you can check out one of my earliest 3-part posts here on my blog about the BENEFITS OF INTERNET RADIO.
How do we know more people are listening? An article written in April of 2011, titled, “INTERNET RADIO GARNERS HIGHER AD RESPONSE, RECALL RATES” lays out some really good information. Here is an excerpt:
“Response rates increase 200% when advertisers add Internet radio — defined as both online-only stations and streams of broadcast stations — to online campaigns, according to research conducted by Parks Associates for audio ad network TargetSpot.
According to the new “Internet Radio Advertising Impact Study,” “users who spend the minimal amount of time listening to Internet radio had higher ad response rates than heavy Internet-only users.”
Ad responses as defined by the report include purchasing a product online or at a retail location, searching for product information, becoming a “fan” on Facebook, or calling the advertisers.
The research also reported 350% higher ad response rates when advertisers add Internet radio to broadcast radio campaigns.”
Here is the link to the full article for further reading: http://www.mediapost.com/publications/article/148475/internet-radio-garners-higher-ad-response-recall.html
What does this mean? Are advertisers responding? Here is a link to an article that reflects increased trends in the ways advertisers are now spending the dollars. http://rss.securenetsystems.net/index.cfm?page=Growth_Charts
The MOST important chart to review is the 4th graph showing that advertising dollars on Internet Radio will SURPASS that of television advertising dollars being spent by 2017! That is right around the corner.
So what better way to get more for your money? Take advantage of the growing trend of Internet Radio that is virtually a never ending ceiling for exposure.
We would love the opportunity to meet with you and brainstorm how hosting your own radio show or becoming an advertiser can help build your brand and position you to be “the trusted authority in the industry you represent”.
Call us now at 702-483-4440 or email us at vegasallnetradio@gmail.com
Until next time….
Aaron Phillips
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THE FINAL FRONTIER OF FREE SPEECH
Posted: November 5, 2015 Filed under: RANDOM THOUGHTS | Tags: Aaron Phillips, advertising, archive, entertainment, health, holistic medicine, hosting, internet radio, john stiles, Las Vegas, life coaching, lotus broadcasting, marketing, music, radio show host, research, retention, revenue, ricky cash, sports, trends, vanr, vegas all net radio, vegas unwrapped, veterans, youtube Leave a commentI’m back. It’s been way too long and I have to start being more consistent with my writings.
Usually I have to be inspired by something to write about. There have been a lot of inspirations lately but then they are fleeting before I know it and I never write about it.
But today I am back: A lot has gone on but I will focus on the most important one. May 1st, 2015, I became and Internet Radio Station owner. Myself and my two radio partners from my show, Vegas Unwrapped, joined forces and purchased VEGAS ALL NET RADIO.
One of the most amazing things is that we purchased the station from a rather big radio company that owns stations all over the South Western US. It has always been a dream of mine. When Vegas Unwrapped started nearly 7 years ago, I told Ricky Cash that there has to be end to justify the means when it comes to hosting our own show. I wanted to be in control of every facet of our business and not rely on the procedures and rules of the station we aired on.
Then we met a guy by the name of John P.G. Stiles (JPeg) over a year ago when we Ricky & I were guests on another radio show. John handled the video taping of the show we guested on. We asked him to film a Vegas Unwrapped episode and see what that did for our show. You can check out all the videos at www.youtbe.com/unwrapped2010 if you want a peak behind the wizard’s curtain. You can also see the videos of many of our different shows by going to https://www.youtube.com/channel/UCniowhQoXCe3OwWPcFDBGjw/featured?view_as=subscriber
John saw our vision about owning our own station and our desire to give back to the communities that our listeners are in.
Everything came together on May 1st. There were 23 shows on the roster at that time and I am please to report that as of this writing we have 51 shows on the air. Simply click on the station logo above and it will take you to our station website and then click on the “Programs” tab to see the lineup.
We offer a little bit of everything, Sports, Entertainment, Education, Veteran Programming, Health, Life Coaching, Holistic Modalities, Music and so much more.
We will be adding LIVE Streaming within a couple of months and eventually Internet Television.
I am proud of what we have accomplished but we have a long way to go. If you ever thought of hosting your own radio show, we can train you to do that. If you would like to advertise on our station I have programs that average around $5/spot. That is a price that is very hard to find elsewhere. BY 2017 research is trending that advertising dollars on Internet radio will surpass the revenues of television advertising dollars. http://rss.securenetsystems.net/index.cfm?page=Growth_Charts
Internet radio is here to stay and will continue to grown to levels that I don’t think others have even thought about.
Don’t be left behind standing on the platform as the train passes you by.
Until next time……
AP
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ARE THEY REALLY ABOVE THE LAW?
Posted: July 6, 2014 Filed under: RANDOM THOUGHTS | Tags: Aaron Phillips, chris benoit, Cleveland Browns, danny bonaduce, dennis rodman, dwight gooden, flavor flav, Heath Ledger, illegal fireworks, jim leyritz, josh gordon, justin beiber, Las Vegas, lawrence taylor, lindsay lohan, mel gibson, paul walker, plaxico burress, professional athlete, Rapper Flavor Flav, ray lewis, ray rice, tmz, vegas unwrapped Leave a commentOkay, here we go again. Whether it is a professional athlete or entertainer, we seem to be seeing a rise in incidents of them breaking the law like nothing will happen to them.
The latest offender is Cleveland Browns Wide Receiver, Josh Gordon. For the second time in just a few short months he had a run-in with the law. He was caught speeding earlier this year and there was marijuana found in the car. Now he is busted, allegedly for DWI while caught speeding 15 MPH over a posted speed limit. (NOTE: He is also facing the possibility of a 12 month suspension from the NFL for violations against the substance abuse policy.)
Here in Las Vegas, Rapper Flavor Flav ran “afoul” with the law regarding 100 pounds of illegal fireworks he was set to use on July 4th. For 8 years now, he has done this in his neighborhood against the regulations of his HOA. About an hour before he was about to set off the fireworks, police confiscated the illegal fireworks and issued him 2 citations. I realize this is not on the same personal scale that the Josh Gordon situation is, however, it is the same from the stand point when an individual “should know better” and CHOOSES to break the law.
I could make a list a miles long of all the offenders in recent years like Lindsay Lohan, Justin Beiber, Lawrence Taylor, Ray Rice, Ray Lewis, Chris Benoit, Danny Bonaduce, Mel Gibson, Dennis Rodman, Jim Leyritz, Dwight Gooden, Plaxico Burress and many many more.
The common thread is that they believed that they would not or could not be caught. Why do they think that? Is it their ego reminding them who they think they are? That an autograph or game tickets will get them out of trouble? What kind of role model are they? What kind of precedence are they setting? Do they not realize who and what they actually represent and the companies they work?
It is too bad that these situations seem to raise more questions then they provide answers. I am troubled by what seems to be a never ending increase of stories like these. Maybe they become magnified simply because we don’t hear the stories about the average person on TMZ?
Maybe it will take a tragedy like Heath Ledger or Paul Walker for our athletes and entertainers to realize they are not invincible.
But then again, maybe not.
Until next time…..
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Random Thoughts At The Moment
Posted: December 18, 2013 Filed under: EXPERIENCE | Tags: aaron hernandez, amy c. hanley, brian hoffman, brittany spears, cheryl prater, Cory Monteith, Dennis Farina, DUCK DYNASTY, elvis, george jones, GEORGE ZIMMERMAN, ghost adventures, ghost hunters, honey boo boo, james gandolfini, jody arias, Jonathan Winters, Las Vegas, las vegas wranglers, mary jo buttafuoco, mike madill, mma, nelson mandela, NFR, paige poole, paul walker, pawn stars, red skelton, rodrigo botti, Roger Ebert, slim whitman, survivor, the strip, toddlers and tiaras, TRAYVON MARTIN, vegas, wendy mazaros Leave a commentSo here we are at the end of yet another year. As of this writing, there are only a mere 13 days left.
What better way to end it all with just some random thoughts from this year:
I am writing a book about my nearly 5 years on the Internet. I will be covering my experiences as well as what being a host has done for me personally in my mid-life years. Not sure of the title but it may mirror the title of this blog.
The NFR leaving Las Vegas after 2014 to Orlando: Are you kidding me?! I am sure the adults who follow the NFR will get tired of Disney World every year. Then they will want to come back to Las Vegas.
Brittany Spears performing in Las Vegas: Is she good for Vegas? Has she turned a new page in her life and left the bad girl image behind? How will she be received in Las Vegas? Only time will tell as to how the chapter will be written.
High Profile Court Cases: Zimmerman/Martin, Jody Arias, Aaron Hernandez, etc. Why is our society so hell-bent on wanting to view these things? Does it make us feel better about ourselves when we see others in trouble? Your comments are always welcome.
Reality TV Shows: I have to admit that I do watch some namely SURVIVOR, PAWN STARS, GHOST HUNTERS AND GHOST ADVENTURES just to name a few. But….who can explain HONEY BOO BOO, TODDLERS AND TIARAS, HOUSEWIVES OF (INSERT ANY CITY NAME), DUCK DYNASTY, SWAMP PEOPLE, and so much more. I guess Hollywood really has run out of ideas.
Some Celebrity Deaths This Year: Paul Walker, James Gandolfini, Cory Monteith, Jean Stapleton, Bonnie Franklin, Slim Whitman, Jonathan Winters, Nelson Mandela, Roger Ebert, George Jones, Dennis Farina and so many more. If you look at the entire list of those famous people who passed this year, you may be shocked at the number of them who took their own lives. Were things REALLY THAT BAD for them? I can’t imagine. Yet our military and everyday heroes, die every day, don’t get that kind of recognition.
Some of Vegas Unwrapped Internet Radio Highlights: Moved to Vegas AllNet Radio in April of this year. Great staff, great facility, great engineer in Mike “Bobcat” Fox, red carpet events, hosting beauty pageants and they actually want us to return next year, a new management company to take us to the next level in 2014, a 3rd hour every week starting January 2014, helping non-profit organizations get their message out to the world, and entire show dedicated to bullying awareness, remote shows on location, Ricky Cash being able to host the show when I was in the hospital, THE POOLE PARTY: A SOIREE OF MADNESS hit the airwaves, and so much more. Here is a link to our show page so you can listen to any show you want to and get caught up on our “info-tainment”: http://www.vegasallnetradio.com/Shows/Vegas-Unwrapped.html
Some of the Guests This Year on Vegas Unwrapped: Amy C Hanley, Wendy Mazaros, Bella Capo, Tomirae Brown, Cheryl Prater, Nicci Lease, MMA Fighter Rodrigo Botti, Brian “Red Skelton” Hoffman, Las Vegas Wrangler Coach Mike Madill, Author Denise Michaels, Info-Mercials, Alyson Sinai, Mary Jo Buttafuoco, Catherine “REDNECK WEDDINGS TV” Natale and Peter “LATE BLOOMERS” Papageorgiou and so much more.
Well that about wraps things up for 2013. I guess resolutions may be in order but I made a resolution not to make any more resolutions!
As Cash & I say at the end of every show: “BE KIND TO EACH OTHER. WHY? BECAUSE WE ARE ALL WE GOT!”
Have a Happy Holiday and Prosperous 2014. See you on the other side.
Until next time……..
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“THE VERDICT”…WHAT SAY YOU?
Posted: July 16, 2013 Filed under: RANDOM THOUGHTS | Tags: Aaron Phillips, CNN, florida, GEORGE ZIMMERMAN, guilty, jury, JUSTICE, justice system, Las Vegas, MANSLAUGHTER, MURDER, not guilty, obama, SELF DEFENSE, social media, TRAYVON MARTIN, vegas unwrapped 2 CommentsThere are times I feel I get caught between a rock and a hard place.
Over 4 years ago when Ricky Cash & I launched our Internet radio show, Vegas Unwrapped, we wanted to provide the best “info-tainment” on the radio “unwrapping” how much more Las Vegas has to offer outside of the casinos.
We felt in order to do that, we pledged to stay away form to topics: religion & politics. Once you get labeled something in those areas, it can be difficult to shed those labels and move on.
Although the George Zimmerman verdict is not a political “issue”, it certainly does have “political” & social issues connected regardless of which side of the verdict one may stand on.
After watching much of the news on tv and reading the posts on most of Social Media, I have come to this conclusion. If you agree with the verdict you are a racist. If you don’t agree with the verdict, the Justice System has thrown our country’s clock back 100 years because of THE senseless loss of a 17 year old, not self-defense.
Let’s not lose sight of how the justice system is supposed to work: criminal act, prosecution, defense, evidence, judge and a jury of peers. The jury’s job is to decide the outcome of a trial, based on “a shadow of a doubt on the evidence presented, NOT PUBLIC OPINION OR SOCIAL PRESSURES”, of one’s guilt of presented charges, otherwise they MUST vote not guilty. Having sat on a jury in the past, that seems to be what the 6 female jury members did in this case. The result may have failed Trayvon Martin, but did the system itself fail? If you believe so, you only have the Prosecution to blame, not the justice system or race issues.
Here’s the rock & hard place. Since I am in the “media”, I choose to filter my opinions and thoughts so as not to jeopardize the good standing of Vegas Unwrapped and my reputation. I don’t want to risk putting something out there and being labeled as something that I am not. There are just too many time bombs that could go off.
Some will tell me that I have the right to my opinion and should voice it. Opinions are voiced often, but rarely is it ever left as simply accepting someone’s opinion and leaving it at that.
There are 3 sides to this story. Trayvon’s, Zimmerman’s and probably somewhere in between lies the REAL truth. Unfortunately, we will never accurately know one side of this which will always be left untold.
Although George Zimmerman did not get traditional jail time, he will be in jail in the court of public opinion for the rest of his life. At 29 years old, he may never get work again, have a significant other, be able to buy a car, etc. Plus he will have to live the rest of his life looking over his shoulder. That doesn’t sound like a “free” man to me.
I know this much, anyone who feels that they are in danger and have to put themselves in a “self-defense” mode, may think twice. That hesitation could cost them their lives. I would like to believe that if my life or my family’s life were in danger, I would do anything I had to in order to protect them, REGARDLESS of the race or creed or color of the person who is trying to do harm unto us. Do I get special treatment as a “white Jew”?
Have we re-defined what we are able to do in “self-defense”? So many questions, so many opinions to come.
Until next time….
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WHAT’S GOING ON
Posted: June 28, 2013 Filed under: EXPERIENCE | Tags: Aaron Phillips, adele poole, archive, beauty pageant, brian hoffman, chi-to-be, chi-to-be radio show experience, greenspun, greenspun communications, gys entertainment, kiwanis, klav 1230-am, klav1230am.com, Las Vegas, miss nevada united states, mrs nevada, paige poole, poker, poker tournament, poole party, randy couture, rebcast.com, red skelton, ricky cash, stacey hall, sunday chat, the green valley ranch, the warzone, thecityfm.com, ufc, unlv, Vegas Allnet Radio, vegas unwrapped, vegasallnetradio, youtube 1 Comment
Once again time flies by and it is has been 3 months since my last posting. If nothing else, I should be doing this weekly at least sharing the news as to who the guests are for that week’s show.
Nonetheless, here is a recap of all that has gone on since April 1st when we moved to our new station:
BANNER OF INFORMATION
VEGAS UNWRAPPED can be heard every Thursday night from 7-9PM PST on wwwvegasallnetradio.com.
VEGAS UNWRAPPED can be heard on the first Thursday of every month from 9-10 PM PST on http://www.klav1230am.com.
Our archives/podcasts can now be heard on our show page on http://www.vegasallnetradio.com. http://www.aircheck.us and within a week on http://www.thecityfm.com. We are grateful that more stations want to hear our show.
We also produce the newly launched show POOLE PARTY: A SOIREE OF MADNESS which airs on Tuesday nights from 7-8PM PST as well as THE WARZONE, also on Tuesday nights from 8-9 PM PST. Both shows air on http://www.vegasallnetradio.com.
We have taken on representing talent. We are pleased to represent PAIGE POOLE: THE TRUE ELVIS TRIBUTE ARTIST. You can Google “PAIGE POOLE” and much of his work can be seen there. If you are in need of his services, you can contact me at vegasunwrapped@gmail.com.
My radio partner Ricky Cash & I co-hosted a the MISS NEVADA UNITED STATES BEAUTY PAGEANT on May 26th on the Internet. I think it was he first time a beauty pageant was simulcast on YouTube. You can check it out on our YouTube channel, VEGAS UNWRAPPED.
Two weeks later we were the emcees, on stage, for the MRS. NEVADA PAGEANT. We had a blast at these pageants and we have been offered the opportunity to do it again next year for both pageants.. As of this writing Cash & I will be hosting a model search show being put on by the MISS NEVADA UNITED STATES organization. It is a fundraiser for the organization and we are only too happy to help.
We recently signed on with a Marketing/PR firm called GYS ENTERTAINMENT, LLC to help market and promote Vegas Unwrapped Productions, Aaron Phillips & Ricky Cash.
Along with my Vegas Unwrapped responsibilities I have also been expanding my radio schedule as I continue to be contacted to co-host other shows.
Wednesday mornings I can be found on THE CHI-TO-BE RADIO EXPERIENCE from 9-9:30 AM with host Stacey Hall. This show can be found on http://www.talkshoe.com.
Friday mornings, I record a podcast called THE FRANCHISE RADIO NETWORK which can be found on http://www.thecityfm.com
Lastly, I co-host “SUNDAY CHAT” from 3-4PM PST, on Sundays of course, in the beautiful Greenspun Communications Building. The show can be heard LIVE at http://www.rebcast.com or on archive at http://www.aircheck.us.
Wow, I just got tired looking at that schedule.
One thing we have worked very at is “grass-roots” promotions. This year has been the year of public appearances. For instance, I hosted a poker tournament fundraiser for a non-profit organization at The Green Valley Ranch Casino here in Las Vegas. (I did get to meet Randy Couture!) 
This has been a major step in having our LOCAL listenership grow by way of Internet Radio.
You can find us on Facebook at http://www.facebook.com/vegasunwrappedinternetradio. Please go and LIKE our page as we march towards 1000 LIKES.
Find me on Twitter at @aaron_phillips_
July 4th is just one week away as I write this. Be safe and enjoy the holiday for what it represents.
Until next time……
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Changes, They Are Afoot….
Posted: March 17, 2013 Filed under: EXPERIENCE | Tags: advertise, business, change, commercials, espn, fox sports, internet radio, Las Vegas, marketing, studio, terrestrial radio, tony martini, vegas unwrapped 2 Comments[/caption][/caption]
BANNER OF INFORMATION
March 13th marked the 4 year anniversary of Vegas Unwrapped’s debut on the internet airwaves. We started off doing a 1-hour show each week talking about the things in Las Vegas that make people say, “I didn’t know that”. The response was great as we expanded the show to 2 hours only 3 short months later. It gave us more time to delve into interviews, have more guests on the show, do more scheduled routines and better yet more time to be spontaneous throughout the 2 hours.
During that time is when the production side of Vegas Unwrapped was born thanks to the incomparable Tony Martini. We launched an interview format show with him detailing his 50+ years in production and entertainment. Vegas Unwrapped Productions was now in the business of helping people do what we do, have their own radio show and format with Ricky Cash & I helping as Executive Producers. As a side note if you ware interested in having your own radio show please send an email to vegasunwrappedrcash@gmail.com for more information on how to make that happen.
We also realized at that time that our business goals were not going to be met at the station we were on. So we researched for another internet station and found one. So in October of our first year, we moved to our second station. They introduced us to the world of internet television. Of course we were still a radio show but now people were able to see “behind the wizard’s curtain” by watching and listening to us at the same time. We thought this was going to propel us to new heights. it did to some degree but didn’t in others. After a short time at that station we realized we were an anomaly to the format that the station had established. Our brand of talk radio was not a part of their growth. So it was time again to look for another home.
Station #3 was supposed to be the station that would give us as much control of our business as if we owned our own station. They were brand new. We thought that the timing was perfect to enter into a working relationship with them. But quickly realized that we were not in as much control as we had hoped to have and it stymied our business so bad we could not secure any new shows or advertising. Once again we knew that was not our home of the future.
What goes around comes around. You never burn bridges or do things the improper way when it comes to relationships. We found us returning to the station that we started with 4 years ago. It has been almost a year since we returned to them. We do have full autonomy to run our business within theirs. But we have out grown them already. There are many factors why that is. At some point I may share them in away for others to look for when it comes to finding a station, but let’s just say when you physically move your station into a “smaller” space rather than a larger in order to facilitate your own growth in business it makes you wonder.
So……..my business partners and I have decided to make yet another move to a new internet station but this one has the backing of a terrestrial station of 66 years of being on the Las Vegas airwaves as well as the national backing of a local radio group that owns about 8 other stations including 2 very prominent national sports affiliates.
THE PARTNERS OF PHILLIPS, CASH & MILLER
The point to this post is simply this: EXPECT AND ANTICIPATE CHANGE. IT IS THE ONLY CONSTANT THING THAT CAN BE EXPERIENCED DAY IN AND DAY OUT. Accept it, prepare for it and work with it. If you fight change you will get left behind.
Until next time…..
AP
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Time Sure Flies When…..
Posted: March 4, 2013 Filed under: EXPERIENCE | Tags: amy c. hanley, cheryl prater, downsizing, greenspun communications, Las Vegas, mob, mob doll, mobster, moving, mrs. north american globe, sunday chat, the strip, timeshare, tony lynn, university nevada las vegas, unlv, vegas rag doll, vegas unwrapped, wendy mazaros 2 CommentsI can’t believe how much time goes by between my posts.
This lag between writings is not good for my followers. But hey, I’m trying.
Let me catch you up to date on a few things. First of all we had one of our best shows last week when Amy C. Hanley & Cheryl Prater were the in studio guests. If you missed the show LIVE please go to http://www.vegasunwrapped.net and click on the “podcast” link and you will be re-directed to the podcast page so you can catch up. We are planning on doing a special show in the coming weeks with Amy and her Mom, Wenday Mazaros who is better known as the “Vegas Rag Doll”. That should be a great followup show to what Cash & I did a few years back with a bunch of the “goodfellas”.
I started co-hosting with a veteran radio guy, Tony Lynn on Sundays from 3-4 PM PST, on a new talk show called “SUNDAY CHAT WITH TONY & AARON”. We broadcast from the beautiful Greenspun Communications Building on the campus of UNLV. It is more of a topical show based on the news of the week. I use this show as another avenue for exposure for Vegas Unwrapped. I can plug the show as well as any guests we have coming up. Besides, who knows where it may lead to.
SUNDAY CHAT also has the distinction of being the first show of any kind that I have been involved with over the last 6 years where I had to miss a show due to illness. It killed me to have to miss it but I was just so sick I had no choice. Then in the middle of all of that, I was packing to move to a new home on March 2nd. I am downsizing which is alot like having a size 13 foot squeeeeeezzzeed into a size 7 shoe. And I threw stuff out in the garbage too. I went from a 2500sf home to a 1550sf townhouse.
Vegas Unwrapped is coming up on its 4 year anniversary on March 13th. Talk about time flying by!! It all started when Ricky Cash asked me about doing a show together based on sports. I had just completed a year on The Sports Zoo and wanted to do something different. Ricky & I were in the timeshare industry together for a number of years so he countered with the idea about a show about Las Vegas using all the knowledge we have about the things in Vegas that make it unique but do not necessarily include The Strip. The Strip gets enough press! I won’t share too many of the things we have “unwrapped” over the years as we will share many of them on the 13th as we celebrate, but it is mind-boggling what we have done in the 4 years.
But we couldn’t have done it without our followers both on Facebook and of course our listeners each and every Wednesday night. Some exciting things are on the horizon for Vegas Unwrapped as we continue to “unwrap” the best that Vegas has to offer.
Hopefully, I won’t take as long for my next posting. Please become a fan of our Facebook Fan page at http://www.facebook.com/vegasunwrappedinternetradio so you can stay on top of all the news as it becomes public. Be sure to also visit our website at http://www.vegasunwrapped.net for a behind the scenes look at the people we have met and places we have been to.
It’s baseball season again which usually means only 1 thing: HOPE SPRINGS ETERNAL!
Until next time…..
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Time Away From The Microphone
Posted: December 27, 2012 Filed under: EXPERIENCE | Tags: advertising, entertainment, internet radio, Las Vegas, microphone, podcast, preperation, studio, the strip, tunein, vacation, vegas unwrapped Leave a commentEver since I started on the radio some 6+ years ago, I have taken pride in my work as a radio personality. I have never missed a show unless I was on vacation or won tickets to a show in Las Vegas. I have listened to every show I have been involved with on podcast in order to critique my efforts and the efforts of those involved with Vegas Unwrapped in order to grow and make the show the best it can be each week. These steps have provided the opportunity for what I like to call consistency.
Then there comes the “forced” time off. We took the week off from our show in between Christmas and New Years for a break. But I wonder if it really pays to take time off for the reasons I mentioned above. I feel like when we are not on the air, we lose ground to the competition. Part of this feeling is that I get so wrapped in the production of the show by lining up guests and getting things ready that when I don’t have to do this, I feel lost with nothing to do. Truth be told, there is never NOTHING to do since we are always thinking ahead for shows but it gets me out of a normal Wednesday routine.
Bottom line is when you love doing something as much as I love being on the radio, it’s strange not doing it. Once it’s in the blood, you are bitten and hate to miss it for any reason.
When I am in the studio or on location doing a live remote it’s like being in a world where nobody can touch me. It’s like being out with the boys at the bowling alley on a Friday night where you can just let loose and enjoy.
The good news is that I have less than week to go when I back on the air. Vegas Unwrapped airs every Wednesday night from
7-9 PM PST. You can go to http://www.vegasunwrapped.net and click on the LISTEN LIVE banner at the top of the Home Page. You can also logon direct to http://www.lvrocks.com to listen and join the chatroom as well.
If you are not by a computer, you can download the application called “TUNEIN” to your phone and take us with you. Connect with us on Facebook at http://www.facebook.com/vegasunwrappedinternetradio. I can also be found on twitter @aaron_phillips_.
May 2013 be a prosperous New Year for you and your family.
Until next time…..
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Been A While
Posted: December 5, 2012 Filed under: EXPERIENCE | Tags: advertising, commercials, entertainment, internet radio, Las Vegas, marketing, podcast, return on investment, roi, social media, terrestrial radio, vegas unwrapped Leave a comment
Wow how quickly time flies. I didn’t realize that it has been months not just a few weeks since my last post.
It’s amazing that the more things change the more they actually seem to stay the same. One of the biggest challenges I have is the educational curve of business owners and understanding the POWER of Internet radio.
For every step forward we seem to take 2 steps backward. Things that I have found in my meetings with potential advertisers:
(1) Immediate R.O.I. (Return On Investment): It is generally a policy that all advertising packages have a minimum of 3 months run-time. Why? It takes time to “brand” your advertisement to the listening audience on a show. It takes both parties to help promote the advertising both internally and externally. We might consider a 2 month package depending upon the business and as for a 1 month package, 9 out of 10 times will not do marketing on such a small timetable because of the short window. They will lead to an “over promise and under deliver” scenario which is not good for either parties.
(2) How much really is too much?: We offer an option for businesses to promote their wares during a live interview segment called “SPOTLIGHT ON LOCAL LAS VEGAS BUSINESS” for under $200 (1x). The interview is recorded on a thumb drive and given to the guest immediately following their interview. We also video record the segment and distribute it across different Social Media platforms. This allows the guest to then continue to use these tools to market their business professionally from the tolls we provide. If a business can’t afford a 1x cost of under $200 for a tool that they continue to use to promote themselves, how are they staying in business?
(3) I am cutting back on advertising: How is this possible? I realize that 60% of business comes from referrals. But 40% is wide open to capture. Imagine how much more business you could have if you captured only half of that 40%. Who couldn’t use an extra 20% increase in business? I know Vegas Unwrapped Productions certainly could! Why do business owners make cuts in the one area that directly grows their business? Wouldn’t it make sense to keep marketing your business while EVERYONE else cuts their marketing budget so you can stay ahead your competition?
I know that I am not alone. I had a brief conversation with a terrestrial radio account executive this week who is experiencing the same thing as I am with her potential advertisers.
Be sure to befriend us on Facebook under “VEGAS UNWRAPPED INTERNET RADIO”.
Our website is www.vegasunwrapped.net and to listen to any of our shows on podcast, here is the direct link to past shows of Vegas Unwrapped, http://www.lvrocks.com/details.php?id=204.
If you have an Iphone, Ipad, Android, etc you can download “TUNEIN” on your phone and listen to the show LIVE. Just search for LV ROCKS once you download the app. Vegas Unwrapped airs every Wednesday night from 7-9 PM PST.
Until next time….
AP
Bandwidth Banter 
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